Wednesday, June 5, 2013

Fuji to cut down its low-end compact camera line by 50%

Following footsteps of Olympus, which announced scaling down its compact cameras, Fuji too has announced a 50% reduction in its low end cameras.

The decision most probably is based on the fact that every smartphone now has a better quality camera and casual users find it easy to take photos with their smartphones rather than hanging an additional load around their neck when vacationing or even moving about.

Hiroshi Tanaka, general manager of Fuji's Optical Device and Electronic Imaging Products Division, explained that bottom-end models have a low profit margin and will be axed from the firm's line of around 20 compacts.

In an interview with the Nikkei newspaper last Friday - subsequently reported in trade publication Pen News Weekly - Tanaka also outlined Fuji's plan to merge its digital camera operations with its optical devices business, which makes lenses and optical parts for broadcast and film making cameras - a move designed to help reduce ‘procurement costs' by 10%.

Read more about it at: Photographer
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