The unveiling of Samsung Galaxy S4 came with a big bang - a smartphone laced with high-end technology and wild features.
While the launch show said everything about the S4, it also looked like a Broadway play instead of a traditional gadget launchiong press conference.
We could see a platoon of ladies wandering around on the stage of the Radio City Music Hall in New York. Even Broadway actor Will Chase served as the emcee.
The actors and performers talked about the Samsung flagship which many found amusing, while others found it to be a non-traditional unveiling approach.
Find out more about the unpacked unveiling event's coverage and photos at Mashable
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