But there is a new warrior in the gadget field now: Not Samsung but Swatch, whose CEO Nick Hayek says he is coming up with a low priced smartwatch that doubles as a credit card and many more features. Something that may take Apple by surprise.
Swatch, the world's largest watchmaker, plans to put cheap programmable chips in watches that will let wearers from China to Chicago make payments with a swipe of the wrist.
Swatch Group will start offering watches with near field communication (NFC) chips within two months, said at a news conference on the company's annual results which were released last month.
Watch an introductory video below about Swatch watches:
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