Thursday, November 21, 2013

Snapchat has 70% Women Users - says Snapchat CEO

Roughly 70% of Snapchat users are women, the chief executive of the messaging app said at a closed-door Goldman SachsGS -0.96% conference Wednesday, reports Douglas MacMillan at Wall Street Journal.

Co-founder and CEO Evan Spiegel said Snapchat users are sending 400 million “snaps” a day on the service, where messages disappear after a few seconds, according to a person who was present at the meeting. He said half of Snapchat’s users have tried out “stories,” a feature the company introduced last month to link multiple messages together.

It may be added for those who are unaware of this facility that Snapchat is a photo messaging application developed by Stanford University students.Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". 

Users set a time limit for how long recipients can view their Snaps (as of November 2013, the range is from 1 to 10 seconds, after which they will be hidden from the recipient's device and deleted from the Snapchat server.

Read details here

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