In a bid to promote the freshly launched iPhone 5s, Apple has announced that Burberry’s London-based fashion show being held on 16th September will be captured entirely with the new iPhone 5s. Apple’s iPhone 5s.
Well this is a big statement and a tall claim to capture such a mega fashion show with a smartphone - and that too newly launched one by Apple a couple of days before.
However, this could be possible as Apple's iPhone 5s includes major camera enhancements with an improved aperture, dual-LED flash, and new camera software like slow-motion and burst modes.
Apple has already boasted of its iPhone 5s camera as its vice president of iPhone & iOS Product Marketing Greg Joswiak recently remarked:
“iPhone 5s makes it even easier to take great photos with the world’s most popular camera. We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”It may be added that while the iPhone 5s will officially hit stores on Friday, September 20th, Burberry’s show is on September 16th, so they will be getting early access to the device for this special partnership.
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