Up until now we've been seeing smartphones ads taking a jab at similar priced devices to compare its additional value that it provides over the other, but today for the first time the tides have completely been shifted by Microsoft as it tries to convince users that their entry-level Windows Phone is worth buying by comparing it with an Android flagship device! See the ad below:-
As you can see from the ad, Microsoft's Windows Phone evangelist Ben Rudolph decides to weigh in the amount of tech gear that can be bought with the extra $600 that the prospective buyer would give for Galaxy S4 in contrast with Nokia Lumia 521 carrying a price-tag of $150.
Now since the ad is solely aimed at convincing US residents looking to purchase Samsung's Android flagship, Ben overlooked the fact that in US mostly people opt for postpaid markets where folks go to the mobile operators' like AT&T, Verizon etc., and grab devices like Galaxy S4 that’s conveniently available at $199.99 on a two-year contract.
Also, Ben opted for quite deceptive marketing by picking up the max price of Galaxy S4 available in the market (BestBuy), while it’s easily available from other retailers (Amazon) at $100 less than the advertised price.
Not only that, the ad implies that a low-end dual-core Lumia 521 is even better than Galaxy S4 in terms of features:
Samsung's new Galaxy S4 has a good camera, a good display, thousands of apps, and the ability to keep you connected to the weather, sports, news, and all of the people you care about”.“The new Nokia Lumia 521 also has a good camera, a good display, thousands of apps, and the ability to keep you connected to the weather, sports, news, and all of the people you care about and because it's a Windows Phone, it does so arguably better than Android”.
Well it’s quite hard to imagine how Lumia with its smaller 4” display with 480x800 resolution, support for only tens of thousands apps and inferior Bing Maps can possible compare with Galaxy S4’s Full HD 5” display, hundreds of thousand apps and far superior Google Maps. Also, you can’t even use Skype on Lumia 521 due to the absence of its secondary camera, so there goes the connectivity down the drain.
The worst part of this ad is it gives the notion that Nokia Lumia 521 is a premium handset (that’s not even remotely comparable with Galaxy S4), which is quite deceptive and might even trick customers to buy the Lumia 521, only for them to figure out that it doesn't live up to the false promises! What’s your take on this ad?