Friday, July 19, 2013

Microsoft losing on Surface Tablet and Windows 8

Business sometimes clicks and sometimes does not - it is specially true for the tech world where everyday new smartphones and tablets appear superseding the previous models.

Same is true for the Microsoft and its two products: Windows 8 and the Surface Tablet. Both these products were launched last year with much fanfare and celebrations. But a year later, it seems Microsoft is just struggling to keep these two products competitive and 'in.' But sadly opposite is true for Microsoft.

It is reported Thursday yesterday that Microsoft booked a large write-off to its Surface RT business after it slashed prices on the tablets to stimulate demand this week. Its quarterly earnings results also showed that Windows 8, an operating system designed to bridge the divide between PCs and tablets, has been so poorly received that it contributed to a revenue drop in its operating system software unit.

The missteps in both strategic product lines disappointed Wall Street and shares plunged nearly 7 percent to $33.10 in after-hours trading Thursday.


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