Saturday, April 20, 2013

Microsoft Eying smaller tablet market as a competitior to iPad mini

The Outgoing Microsoft chief financial officer Peter Klein tipped the fact that the company has its eye on the smaller tablet market.

By 'smaller tablet market' it is implied that Microsoft has a device competitive to Apple's iPad Mini.

"We are working closely with OEMs on a new suite of small touch devices powered by Windows," Klein said. "These devices will have competitive price points, partly enabled by our latest OEM offerings designed specifically for these smaller devices, and will be available in the coming months."

The "competitive price points" Klein refers to are the result of price cuts Microsoft has instituted in light of the faltering PC market and weak demand for the company's newest Windows 8 software. Some observers believe that part of the problem lies in the expensive nature of full-size touchscreen devices, and Microsoft is looking to encourage development of smaller, cheaper devices to grow market share.

What is uncertain is whether Microsoft will be among the manufacturers rolling out Windows-based mini competitors. Klein specifically mentioned OEMs, but recent reports have the Redmond company working on its own 7-inch tablet.

Such a device has been rumored since November, with some saying it could be tied in to the next generation of Microsoft's Xbox console.

( via Apple Insider )
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