Sunday, November 18, 2012

RIM CEO vows to win back users with BlackBerry 10

In an exclusive interview, RIM CEO Thorsten Heins, has vowed that with the launch of the BlackBerry 10 on January 30, 2013, RIM is likely to win back its lost customers.

RIM CEO Thorsten Heins and the BlackBerry 10

However, with two brand-new smartphones lined up for the global launch, and more partnerships in the works, Heins and his team are optimistic. Here's what RIM's leader says about BlackBerry's next generation.

Responding to a question as to how BlackBerry will bring back customers who have switched over to other platforms, Heins said:"You cannot be everybody's darling. There is a clear segmentation of who BlackBerry talks to. If your friend is a multi-tasker, hyperconnected, gets stuff done, she's probably going to be very, very attracted by BlackBerry 10."


As for the sale prospects, Heins responded: "We bring a QWERTY device out and a full-touch device out. We own the QWERTY segment. Nobody builds physical keyboards such as BlackBerry does...So we will own and expand that segment as much as we can. That's the baseline. On touch, our representation in the market, let's say U.S., is a minor representation to put it mildly. The full-touch device will be the instrument with which we will be gaining market share back in the U.S. That's the sales game plan."

Well this just a part of the interview. Read the complete interview at C|net

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